Super
Bowl 50
Super Bowl Ad
Challenge:
T-Mobile wanted to run a Super Bowl response ad to the blatant misinformation in Verizon's "Colorful Balls" commercial.
Outcome:
We wrote and sold a script in under 48 hours where Steve Harvey, who infamously crowned the wrong Miss Universe contestant, cleared the air about Verizon's mistake. The spot was one of the most viewed ads of the game, running during the prime second quarter of Super Bowl 50. During the game #Ballogize was the #2 trending topic on Twitter, helping T-Mobile achieve over 6 billion unique media impressions and become a Shorty Award finalist.
Case Study
Social Media
Straight talk
Challenge:
Ranked #4 in the telco wars, T-Mobile wanted to position themselves as a strong challenger brand and standout as the underdog of wireless.
Outcome:
We wrote dozens of hard-selling brand, sales and promotional ads that helped T-Mobile to grow their customer base by more than 8 million people. Here are just a few of them.