About the McAgency
Hiring employees is a big commitment. Freelancers can be unreliable, and agencies can be very expensive. The McAgency is the best of all worlds. Reliable, affordable and commitment-free. We’re making great work more accessible. The McAgency is a new agency model that brings enterprise-level thinking and execution at a fixed monthly fee.
We believe that while writing and storytelling is a key craft of content marketing, it is only one piece of the puzzle. But a fundamental step that is often missed is the understanding of your audience – who they are, what they need, and where and how they consume content. Once you know that, then you can start to uncover the human problem behind the business problem and create writing that speaks to your audience and connects them to your products and services.
Simply put, the McAgency offers creative director-level brand strategy and writing starting at just $5k/month.
Our focus
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We express complex things simply by writing copy that is clear, concise and jargon-free.
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We connect with your audience by finding the human problem behind the business problem.
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We create a unique campaign approach that unifies all your creative assets and messaging.
Why you’ll love us
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View all projects in one place.
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Get project updates or revisions in just a few business days on average.
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Strategy-focused copywriting done by an award-winning creative director.
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No more expensive surprises. Pay a set price each month.
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Scale up or down as needed. Pause or cancel anytime.
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Our writing is always human-powered and created just for you.
About the McFounder
Former Content Director at IBM, Andy Lewis managed a creative team responsible for all the marketing done for a business unit doing more than $6 billion in annual revenue. During his time there, he created processes and efficiencies that drove collaboration and allowed them to deliver work faster. The same processes are used by the McAgency in order to eliminate meetings and emails, getting to what matters most: doing the work. Prior to IBM, Andy worked as a creative director at Parsons School of Design and has spent over a decade at agencies such as Goodby, Y&R, Jung von Matt, Fallon, Ogilvy and Publicis.