Just Secure IT
Challenge:
IBM Security needed to rebrand and relaunch one of their biggest products in less than 3 months. What was previously just a single product had now evolved to become a suite of threat detection and response solutions.
Outcome:
To accelerate timelines we worked with the product team to develop messaging while partnering with the design agency Colors and the Kids to help us produce an array of high-quality assets ranging from product and hype videos, social cutdowns, animations and hi-res stills. And yes, we met the launch date.
Launch Videos
Social Videos
Website
Social
Security Saves Big
Challenge:
IBM Security launches some of the biggest cybersecurity reports in the industry. This time, they wanted to go beyond just writing the report, and to create a full-funnel campaign approach that drove from awareness to sales.
Outcome:
We took on the editorial review of the report as well as writing all web and social copy in collaboration with the content strategy team. Messaging was created that spoke broadly around key findings, while allowing a deeper dive into specific products that would help companies to replicate those results, saving them time and money.
Cost of a Data Breach Report
Cost of a Data Breach Social
Threat Intelligence Index Report
Threat Intelligence Index Social
